Best practices from the 2012 Presidential campaign

The Disruptive Power of Big Data Analytics

Watch HP Vertica and the Democratic National Committee present this Webcast and learn how
Big Data Analytics empowered the Obama campaign to reinvent how presidential campaigns are conducted.

Washington DC State House

Watch the Recorded Webcast


Looking back years from now, the 2012 presidential election may go down in history as the first in which Big Data analytics entered the popular (or at least pundit) discourse.

President Obama's campaign manager, Jim Messina, committed from the very beginning to “measure everything,” and “use analytics across the campaign spectrum.”

Join HP Vertica and the Democratic National Committee for this can’t-miss Webcast and learn how Big Data analytics — powered by the HP Vertica Analytics Platform — empowered the Obama campaign to reinvent how presidential campaigns are conducted.

The Disruptive Power of Big Data Analytics

In politics, Big Data analytics can improve market knowledge, enhance competitiveness, and challenge pre-conceived notions of how business is done.

Big Data analytics is disruptive and enterprises that learn to harness the power of Big Data for competitive advantage will thrive in the era ahead.


Register today!

Register to watch

By clicking Submit, you agree with the HP Term & Conditions and Review Guidelines